Our Work
Who We’ve Served
We have worked with the best in the business. See for yourself.
Case Studies
CHALLENGE:
Develop sales and marketing collateral for Marigold CRO so team can bring suite of relationship marketing products to market.
SOLUTION:
Work yielded a unified first call deck that captured Marigold’s evolution via strategic M&A.
Introduced value selling, enabling sales team to convey how Marigold is uniquely capable of supporting marketers across industries with its wide array of solutions.
Trained US sales team at SKO.
Ensured transparency and understanding of Marigold’s AI and ML solutions in marketing materials.
Revamped site architecture and copy to reflect newly-refined Marigold value proposition.
CHALLENGE:
Supported the Future CMO and SVP Lifestyle brands to develop playbook for audience growth for entry into the US market.
SOLUTION:
Work resulted in average audience lift: 120% across three brands and 55% revenue growth in US market in 2022.
Conducted first party diligence to determine opportunity size and provided readout of competitive landscape.
Provided playbook for content pyramids and associated audience projections with KPIs and an OKR framework.
CHALLENGE:
Supported the Ziff Davis GM Technology Group to develop playbook for audience growth and build a content strategy for Spiceworks brand.
SOLUTION:
Work resulted in playbook to realistically capture 150% opportunity increase in audience and 33% y/y increase in attendance to marquee branded event.
Implemented full growth plan to drive registrations to Spiceworld across owned and paid channels.
Onboarded editorial resources to implement content strategy and set KPIs for audience growth.
CHALLENGE:
Supported CEO to elevate and expand Pushly market presence.
SOLUTION:
Developed a holistic content marketing and thought leadership strategy.
Created topical pillars to convey Pushly value in market
Created content for Pushly website, social channels
Supported in award submissions to heighten market awareness.
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