About Us
We Reach People.
We have media roots. That means we know how to navigate within the channels needed for any successful GTM campaign. We tell the right stories to reach the right people in the right places.
Left Brain / Right Brain.
A former editor and former computer programmer get hired to build your GTM program. What happens? Hire us, and you’ll find out.
Exec Thinking, Hands-on Execution.
We build the strategy then put it to work - ourselves. Before The AQ, we ran businesses, advised c-suites, and rolled up our sleeves to get it all done. We’ll do the same for you.
What’s in a name?
We’re The AQ because we have the answers to your questions. You’ll get straight talk, plain speak, no nonsense. We work as an extension of your team.
Our Leadership
Allison Mezzafonte
Marketing Lead
Allison Mezzafonte is a strategic storyteller, and taps her expertise to capture the attention of people. On any given day at The AQ, on behalf of her clients, she might be attracting the attention of investors, shareholders, clients, prospects, customers, readers, listeners, or subscribers. She has a remarkable knack for connecting creative assets and experiences to business growth and revenue acceleration.
After spending the early part of her career as a writer and editor at some of the industry’s most well-known and loved titles (Glamour, Elle Decor, AOL, Country Living), Allison moved into a variety of general management roles (Dotdash, Cosmo, Town & Country, House Beautiful, Seventeen, Redbook, Bauer Media) where she successfully led and launched a number of creative businesses. These experiences paved the way for The AQ, giving her a taste of how to creatively position a business for success in ways that feel special and unique while still achieving key business goals. Her unique ability to develop creative executions that fuel growth quickly became her specialty.
Kerry Twibell
Revenue Lead
Kerry Twibell helps companies grow. She has almost 20 years experience building and advising tech and media companies to drive revenue through market positioning and strategic partnerships.
She uniquely blends the ability to spot opportunity with the business rigor and relationships required to transition opportunity to reality. She’s called on for consistent execution and for creative solutions shaped by analysis to smartly advance growth.
Kerry was most recently an Executive Vice President at the boutique advisory firm, MediaLink, where she led engagements for clients in the tech and media sectors and built a high performing team to run key accounts. Prior, she built businesses for Hearst (through organic growth, partnerships and investments), Condé Nast (largely through new ventures), News Corporation and two Washington Post Companies.
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Let’s Talk
We understand that no two clients are the same. Tell us about the challenges you’re facing. We’ll tell you how we can help.